Saturday, June 20, 2009

Jolicloud's Business Model ? Freemium

Tariq Krim, JoliCloud CEO and co-founder, has just announced in a conference in Madrid (Spain) and in an Interview with French News Magazine "L' Expension" that :

"the Business Model for JoliCloud will be: Freemium "

As reported by Wikipedia, the Freemium business model was articulated by venture capitalist Fred Wilson (investor in Twitter) on 23 March 2006 on is AVC.COM Blog :

"Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium priced value added services or an enhanced version of your service to your customer base."

That means a Free Service for the majority of users and a Premium version for "more damanding customers".

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